Draft Evaluation- Question 5.

5) How did you attract/address your audience?

 In order to attract and address my audience I have used some certain techniques within the design process of my magazine task. Obviously, picking out a colour scheme is a huge part of a magazines personality. As I’ve said before, the colour scheme I used is simplistic and is used on many music magazines already. I used the colours red, black white with the occasional gold splash throughout the magazine to bring a little more colour into it. I believe this grabs the attention of my audience readers as it is bold and easy to read. Another tactic I used to attract and address was to use certain fonts that were outstandingly bold and that went well with the genre of magazine. My magazine cover is quite simple and minimalistic; I therefore used a simple bold, yet powerful structured text and font type. To also attract my audience I used bands and artists on the contents and front cover to pull them into the magazine. I used well known bands such as Ben Howard, Foals, Two Door Cinema Club, The Vaccines and Bon Iver. Instantly from reading these, the audience would be lured into my magazine to read more onto the bands that they enjoy listening too.

Within the planning and research stages of my magazine project I looked at several different magazines, not only magazines that were of the same genre as mine, but with other genre magazines. I did this to try and understand what kind of things matches the genre to the type of audience. From my research I believe that a lot of the aspects of grabbing attention of your audience boils down to the artists and articles you put in your magazine, the images you use and the colour schemes and fonts. With this in mind I created my magazine to fit my audience profiles and I made my magazine look quite indie/alternative and read fluently in the language most Indie Music magazines read.

I wanted my magazine to appeal to an indie group of people with interests in music and particular artists and bands. I therefore used particular well known indie bands within the front cover and contents page of my magazine. As I used them on the front page, and this is the first page you would usually see of a magazine, I thought it would lure in my audience instantly if they see bands they enjoyed listening too. 

My magazine needed to appeal to my target audience, of which I have previously mentioned before in Question 4. The entire magazine was based around artists, styles and sets I had discovered whilst doing my research that related to my target audience of indie/mainstream people.